History
Versova's journey as a management company began in 2016, emerging from the collective vision of several established egg farming families. These founding families, including the Deans, Dooyemas, Hennings, and Boomsmas, saw an opportunity to preserve their legacies while embracing innovation and growth.
Versova's operations span multiple regions across the United States, bringing together a rich legacy of egg farming expertise spanning over six decades. Its heartland is in Iowa, home to five farms: Center Fresh Group, Centrum Valley Farms, Hawkeye Pride Egg Farm, Iowa Cage-free, and Ovation Farms. Trillium Farms in Ohio rounds out the company’s presence in the Midwest.
The formation of Versova also provided a structure for expansion. The company soon extended its reach into the Pacific Northwest and Mountain regions, incorporating Willamette Egg Farms, Oakdell Egg Farms and Morning Fresh Farms into its family of companies. Their inclusion reinforces Versova’s commitment to cage-free, sustainable egg production nationwide.
In 2025, Versova is transitioning its family of companies into an agricultural cooperative under the new name Versova Management Cooperative. The cooperative model allows each farm to maintain its distinct identity while working together as part of a larger, unified entity. The cooperative structure formalizes the "One Team" approach that has been integral to Versova's operations, where teams have long worked across farms, shared resources, and solved problems together.
This new chapter will position Versova Management Cooperative for continued growth and innovation in the egg farming industry, while maintaining our commitment to quality, sustainability, and community involvement.
Our Farms
Center Fresh Group
Located in Sioux Center, Iowa, Center Fresh Group has grown into one of the country’s leading producers of shell eggs and egg products. The company was founded in 1978 by a group of Iowa farming families who shared the same core values that Versova stands by today. The farm manages Hawkeye Pride Farms and Sioux County Egg Farms in Iowa, and also has operations in Mozambique and Zimbabwe, Africa.
Centrum Valley Farms
Established in 2011, Centrum Valley Farms is located in north-central Iowa and brings together more than six decades of egg farming knowledge. Our farms are committed to being open and honest with customers and the public, and to maintaining the highest standards for food safety and quality.
Our eggs are processed and packaged directly on our farms to assure safety, freshness and quality before they are shipped to customers. From our family-owned egg farms to homes and businesses across America, customers can be confident our eggs are farmed responsibly.
Iowa Cage-Free
Established in Goldfield, Iowa, in 2008, Iowa Cage-Free is one of the largest cage-free egg producers in the country. Having grown significantly over the past decade, Iowa Cage-Free is home to about 2.5 million hens that live in an enriched, cage-free environment and lay about 720 million eggs each year.
Hawkeye Pride
Established in Corwith, Iowa, in 2009, Hawkeye Pride is part of the Versova Family of Companies, one of the leading egg producers in the country. Hawkeye Pride is home to hens living in conventional and cage-free housing, and processes both shell eggs and liquid eggs on-site.
Ovation Farms
Ovation Farms was established in 2021 following Versova’s acquisition of a successful egg farm in Thompson, Iowa. Our 240-acre farm is home to one million cage-free hens and pullets and has an 80 ton per hour feed mill. Our eggs are processed and packaged directly on our farms to assure safety, freshness and quality before they are shipped to customers.
Trillium Farms
Established in central Ohio in 2011, Trillium Farms has grown into one of the largest egg producers in the country and produces roughly one-third of all Ohio eggs. Trillium has extensive production operations and processes both shell eggs and liquid eggs on site to ensure quality and freshness.
Our eggs are processed by a team that is committed to food safety, environmental protection and responsible on-farm practices. In addition to our roughly 3.65 billion eggs produced annually, Trillium farms also has 400,000 cage-free hens.
Willamette Egg Farms
Versova acquired Willamette Egg Farms in 2021, making it the first Versova owned and operated egg production facility outside of Iowa and Ohio. Based in Washington and Oregon, Willamette Egg Farms includes two feed mills and three egg-laying farms housing hens all living in organic, cage-free, enriched or traditional environments and producing 46 million eggs each year.